For established, founder led businesses

You built this the hard way. Let's bring it up to date.

You've been running things your way for years, and it's still working. But new tools, AI, and modern ways of working keep moving the goalposts — and it's hard to know what's worth adopting, or where to start. Flow Logic helps you modernise at a pace that makes sense, without the jargon or the big consultancy price tag.

Start free  ·  Fixed fees agreed upfront  ·  No lock in  ·  No pressure to change everything at once

Modernising without the jargonFixed fees with no open ended day ratesNo pressure to change everything at once
Sound familiar?

It's not that you're behind. It's that nobody built this for how business works today.

You didn't build this business around modern systems — you built it around what worked. But the tools have moved on, and it's hard to know what's worth adopting, what's a fad, and how to bring your team along without a fight.

Everyone's talking about AI

But most of it doesn't obviously apply to how your business runs day to day, and nobody's telling you which bits are actually worth your time.

The last new system didn't stick

Someone introduced a tool or process before. It got rolled out, met resistance, and quietly reverted to how things were always done.

Everything still runs through you

The business only really works because you know how it actually runs. Modernising it means writing that down — without losing what makes it work.

How it works

Small, low risk steps. No pressure to modernise everything at once.

It starts free and in writing. Each step stands on its own, and you decide whether to take the next one. Nobody will ring you unless you ask.

1

Starter Pack

A short workbook built around one question: what's the one thing in your business you'd most like to fix? Four quick sections take you from naming it to being ready to solve it. Download it or fill it in online.

Free · about 20 minutes
2

First Look

Send the completed pack back and we reply in writing with our first opinion: where the problem sits, what's most likely causing it, and one thing to try straight away.

Free · written reply, no call
3

Micro Audit

A 90 minute working session on that one problem. We work out what it's really costing you, test the fix together, and you leave with a written summary and one or two changes you can make that week. The fee comes off the price if you go on to book a Sprint.

£195 fixed · 90 minutes
4

Fix it properly

If you'd like help doing the work, there are three fixed price options depending on how much you want to take on: fix one thing, bring the whole operation up to date, or keep things moving month to month. Priced and agreed before we start.

Fixed price · agreed upfront
Ways to work with us

Priced for established businesses. Agreed upfront.

No day rates that quietly multiply, and no assumption that you want to rip everything up and start again. Every option has a fixed price and a clear list of what you get, so you know exactly what you're paying for before we start.

Not sure where to start? Start free. Complete the Starter Pack and get your First Look. No charge, no call.

Micro Audit

Builds on your free First Look

£195 fixed

  • 90 minute session on your one pain point
  • Builds on your Starter Pack, so no repeating yourself
  • We work out what the problem costs and test the fix together
  • Written summary plus one or two quick wins
  • Fee comes off the price of a Sprint booked within 30 days
Book your 90 minute session

Operations Overhaul

Bring the whole operation up to date

£2,750 fixed

  • Three or four of your core processes, looked at together
  • Written instructions for each that a new starter could follow
  • Where a modern tool would genuinely save time, and where it wouldn't
  • A plan spread over a few months, at a pace your team can manage
  • Hands on help bringing your people with you so it sticks
  • Paid in three stages: start, midway and finished
Have a chat, no pressure

Flow Retainer

Keep things moving, without you chasing

£400 per month

  • A few hours each month of hands on help
  • Written instructions kept up to date as the business changes
  • Repetitive tasks taken off people's plates, one at a time
  • A monthly check in on what's working and what isn't
  • No lock in. Cancel with 30 days' notice
  • For businesses we've already worked with
Find out how it works

Change and Transition Partner

from £4,500

For the big moves: handing the business on to the next generation, bringing in new leadership, a major new system, or growing past the point where everything runs through you. Eight to twelve weeks working alongside you and your key people. Scoped together and priced before we start.

Talk to us about what's coming

Every option stands on its own. Nobody is expected to start at the top, and the £195 micro audit fee comes off any Sprint booked within 30 days.

Free download

See where modern tools could ease the load for free.

The Flow Logic Starter Pack is a short, plain English workbook built around one question: what's the one thing in your business you'd most like to fix? Four quick sections take you from naming it to being ready to solve it. Send your completed pack back to us and we'll reply with a free First Look: our written first opinion on where your problem sits, plus one thing to try straight away. No charge, no sales call.

We'll email the pack plus occasional practical workflow tips. Unsubscribe anytime.

WHAT’S INSIDE

  1. About You and Your Business
  2. Is It the Way It's Done, or the Way It Flows?
  3. What Is Your Current Process?
  4. Where Do You See the Problem and What Would Fix It?
Photo of Warren Deetlefs
Warren Deetlefs
Who you'll work with

One of us has run the business. The other gets the people through the change.

Flow Logic is run by Warren and Tasmin Deetlefs. Between them they cover the two halves of bringing a business up to date that almost never come from the same place: how the work actually runs, and how the people doing it come along with the change.

Warren has spent more than twenty years running the day to day of small and growing businesses. Operations, accounts, stock, suppliers, customers, staff, the systems behind them, and the job of being the person everything comes through. He's set up a business from an empty unit, run one across Africa and Europe, and more recently built the online booking, payments and back office for an events company so enquiries turn into paid, reconciled bookings without anyone re-keying anything.

Tasmin spends her working week helping large organisations get thousands of people to take to new systems and new ways of working, and has done for nearly ten years. She trained in how people behave at work, started out in HR, and now does the part most owners have been burned on: working out who's going to struggle and why, what to say to them and when, how to get managers leading the change rather than tolerating it, and how to keep it going in the weeks after the training session when the old way is easier.

The premise is simple: businesses that got here the traditional way deserve practical help from people who've actually run one and actually done this, not a report from someone who hasn't. You work directly with the two of us, for a fixed fee agreed before we start, at a pace you control.

Based in Epsom, Surrey · Working across Surrey, Hampshire, Berkshire and Sussex, and remotely · +44 7958 357769

Has run the business, not just advised itGets people through the change, not just the systemWriting down how things actually workOnline bookings, payments and customer systems
Honest answers

The questions established owners ask. Fair enough.

We've been burned by consultants before. How is this different?
Three ways: fixed fees agreed before we start, everything you get defined in writing, and no pressure to continue. The micro audit is deliberately priced so that even if you never speak to us again, the quick wins alone pay for it. Bigger pieces of work are earned, not assumed.
Do we need to become an "AI business"?
No. Most of what gets talked about doesn't apply to how you actually run things. We look at your business first, then point to the one or two tools genuinely worth your time and ignore the rest. If none of it's worth adopting yet, we'll say so.
We tried something like this before and it didn't stick. What's different?
Usually it's not that the idea was wrong. It's that the team wasn't brought along with it. You built something that works. Some of it was just designed for an earlier version of the business, and that's the part we bring up to date, with the people who use it every day involved from the start. We plan for that from day one: who needs to be on board, how it's communicated, and check ins afterwards to catch it if it starts slipping back to old habits.
We're a small team. Is this overkill for us?
The opposite. Small teams feel broken processes hardest, because there's no slack to absorb them. Everything is scaled to your size: short workshops, one page process maps, and written instructions a new hire can follow on day one, not corporate grade documentation nobody reads.
What if we don't have time for a big project?
Nothing here is a big project. The micro audit takes 90 minutes of your time. A sprint needs roughly 3 to 4 hours from your team spread over a few weeks. We do the heavy lifting in between. The whole model is built to run alongside your day job, not instead of it.
Do we need new software?
Usually not straight away. Most workflow problems are process problems wearing a technology costume. We start by fixing the flow with the tools you already have. If software or AI genuinely would help, we'll say so plainly, but we don't sell it, resell it, or take commission on it.
What happens in the micro audit?
Before the session you've already completed the Starter Pack and had your First Look, so we don't start from scratch. In the 90 minutes we work through your one problem together, work out what it's really costing you, and test the fix. You leave with a written summary and one or two changes you can make that week. If you'd like help making them, we'll show you what that looks like. No hard sell.
Ready when you are

Modernise at your own pace. Starting with one step.

Start with the free Starter Pack and see how we think first, or book a fixed fee micro audit if you already know what you want to fix. Either way, nobody's asking you to overhaul everything at once.