About Flow Logic

Practical change, from people who understand both the work and the people doing it.

Flow Logic is run by Warren and Tasmin Deetlefs. Together, they bring the two sides of improvement that businesses need: a practical understanding of how work actually gets done, and the experience to help people make lasting change.

Photo of Warren Deetlefs
Warren Deetlefs
Who you'll work with

One of us has run the business. The other gets the people through the change.

Flow Logic is run by Warren and Tasmin Deetlefs. Between them they cover the two halves of bringing a business up to date that almost never come from the same place: how the work actually runs, and how the people doing it come along with the change.

Warren has spent more than twenty years running the day to day of small and growing businesses. Operations, accounts, stock, suppliers, customers, staff, the systems behind them, and the job of being the person everything comes through. He's set up a business from an empty unit, run one across Africa and Europe, and more recently built the online booking, payments and back office for an events company so enquiries turn into paid, reconciled bookings without anyone re-keying anything.

Tasmin spends her working week helping large organisations get thousands of people to take to new systems and new ways of working, and has done for ten years. She trained in how people behave at work, started out in HR, and now does the part most owners have been burned on: working out who's going to struggle and why, what to say to them and when, how to get managers leading the change rather than tolerating it, and how to keep it going in the weeks after the training session when the old way is easier.

The premise is simple: businesses that got here the traditional way deserve practical help from people who've actually run one and actually done this, not a report from someone who hasn't. You work directly with the two of us, for a fixed fee agreed before we start, at a pace you control.

Based in Epsom, Surrey · Working across Surrey, Hampshire, Berkshire and Sussex, and remotely · +44 7958 357769

Has run the business, not just advised itGets people through the change, not just the systemWriting down how things actually workOnline bookings, payments and customer systems

The work and the people both matter.

How work actually runs

Improvements start with the real process, not a generic template.

Change people can use

New ways of working only help when the people involved understand and adopt them.

Practical progress

Start with what will make the biggest difference, then improve from there.

Start with one thing that would make the business work better.

Use the free Starter Pack to describe the problem, or book a fixed-fee Micro Audit if you are ready to investigate it properly.